Certificate in Sales and Marketing Active
Course Units 10
Advertising And Promotions
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Advertising Campaign Planning
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Advertising Creative Strategies
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Global Advertising and Cultural Considerations
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Integrated Marketing Communications (IMC)
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Legal and Ethical Issues in Advertising
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Measuring Advertising Effectiveness
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Promotional Mix
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Role of Advertising in Marketing
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Types of Advertising
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Consumer Behavior
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Consumer Behavior Research Methods
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Consumer Ethics and Social Responsibility
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Consumer Segmentation and Targeting
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Cross-Cultural Consumer Behavior
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Cultural Influences on Consumer Behavior
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Decision-Making Process
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Introduction to Consumer Behavior
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Psychological Factors in Consumer Behavior
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Social Influences on Consumer Behavior
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The Role of Emotions in Consumer Behavior
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Customer Relationship Management
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CRM Metrics and Performance Evaluation
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CRM Strategies and Models
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CRM Technology and Tools
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Customer Data Management
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Customer Loyalty Programs
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Customer Segmentation and Targeting
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Introduction to Customer Relationship Management
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Managing Customer Feedback and Complaints
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Omni-channel Customer Experience
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Digital Marketing Fundamentals
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Analytics and Reporting
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Content Marketing
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Creating a Digital Marketing Strategy
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Digital Marketing Channels
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Email Marketing
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Introduction to Digital Marketing
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Paid Advertising (PPC)
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Search Engine Optimization (SEO)
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Social Media Marketing
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Understanding the Buyer's Journey
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Introduction To Sales And Marketing
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Consumer Behavior
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Customer Relationship Management (CRM)
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Digital Marketing
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Market Research
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Marketing Mix
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Overview of Sales and Marketing
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Sales and Marketing Metrics
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Sales Ethics and Legal Compliance
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Sales Forecasting and Budgeting
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Sales Strategies
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Market Research And Analysis
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Competitive Analysis
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Data Analysis and Interpretation
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Data Collection Methods in Market Research
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Introduction to Market Research
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Market Research Objectives and Planning
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Market Segmentation and Targeting
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Market Trends and Forecasting
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Reporting and Presenting Market Research Findings
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Sampling Techniques in Market Research
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