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Digital Marketing Fundamentals

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Topics 10

Introduction to Digital Marketing
This topic will cover the basics of digital marketing, its importance in today's business...
Digital Marketing Channels
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Understanding the Buyer's Journey
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Creating a Digital Marketing Strategy
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Search Engine Optimization (SEO)
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Social Media Marketing
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Email Marketing
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Content Marketing
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Paid Advertising (PPC)
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Analytics and Reporting
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KSh 20
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