Study Unit
Customer Relationship Management
Topics 9
Introduction to Customer Relationship Management
An overview of the concept of Customer Relationship Management (CRM), its importance in bu...
CRM Strategies and Models
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CRM Technology and Tools
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Customer Data Management
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Customer Segmentation and Targeting
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Customer Loyalty Programs
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Managing Customer Feedback and Complaints
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Omni-channel Customer Experience
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CRM Metrics and Performance Evaluation
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