CRM Strategies and Models - Customer Relationship Management | Lecture Notes - YNetStudyHub
Customer Relationship Management

CRM Strategies and Models

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Exploration of various CRM strategies and models used by businesses to manage customer interactions effectively, enhance customer satisfaction, and drive sales growth.

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Unit Syllabus 9 Topics
1
Introduction to Customer Relationship Management
CRM Strategies and Models
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CRM Technology and Tools
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Customer Data Management
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Customer Segmentation and Targeting
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Customer Loyalty Programs
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Managing Customer Feedback and Complaints
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Omni-channel Customer Experience
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CRM Metrics and Performance Evaluation
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises