Customer Relationship Management (CRM) - Introduction To Sales And Marketing | Lecture Notes - YNetStudyHub
Introduction To Sales And Marketing

Customer Relationship Management (CRM)

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Explaining the role of CRM systems in managing customer relationships, improving customer satisfaction, and increasing sales through personalized marketing strategies.

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Unit Syllabus 10 Topics
1
Overview of Sales and Marketing
Sales Strategies
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Marketing Mix
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Consumer Behavior
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Market Research
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Digital Marketing
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Sales Forecasting and Budgeting
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Customer Relationship Management (CRM)
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Sales Ethics and Legal Compliance
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Sales and Marketing Metrics
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises