Bachelor of Commerce in Marketing | Units, Syllabus & Study Materials - YNetStudyHub
Bachelors Degree

Bachelor of Commerce in Marketing Verified Syllabus

Master Bachelor of Commerce in Marketing with structured academic semester units, topic lecture notes, past examinations, CATs, and interactive 24/7 AI tutor support on YNetStudyHub.

10 Semester Units 89 Curriculum Topics 4 Years Commission for University Education (CUE) Aligned 24/7 AI Tutor Enabled
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10 Units
89 Syllabus Topics
4 Years Duration
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Course Units & Curriculum 10 Units

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Advertising And Promotion
8 Topics
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1 Advertising Media Channels
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2 Advertising Objectives and Strategies
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3 Consumer Behavior and Advertising
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4 Creative Strategies in Advertising
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5 Ethical and Legal Considerations in Advertising
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6 Introduction to Advertising and Promotion Free Preview
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7 Measuring Advertising Effectiveness
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8 Promotional Mix
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1 Brand Communication Strategies
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2 Brand Extensions and Co-branding
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3 Brand Identity and Brand Image
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4 Brand Positioning and Differentiation
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5 Building Brand Equity
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6 Introduction to Brand Management Free Preview
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7 Managing Brand Crises
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8 Measuring Brand Performance
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Past examination papers for this unit are being compiled.
1 Consumer Behavior Research Methods
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2 Consumer Ethics and Social Responsibility
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3 Consumer Segmentation and Targeting
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4 Cross-Cultural Consumer Behavior
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5 Cultural Influences on Consumer Behavior
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6 Decision-Making Process
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7 Introduction to Consumer Behavior Free Preview
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8 Psychological Factors in Consumer Behavior
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9 Social Influences on Consumer Behavior
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10 The Role of Emotions in Consumer Behavior
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Past examination papers for this unit are being compiled.
1 Analytics and Data Analysis
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2 Content Marketing
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3 Email Marketing
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4 Influencer Marketing
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5 Introduction to Digital Marketing Free Preview
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6 Mobile Marketing
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7 Pay-Per-Click Advertising (PPC)
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8 Search Engine Optimization (SEO)
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9 Social Media Marketing
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10 Website Optimization
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1 Distribution Channels in International Marketing
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2 Entry Modes in International Marketing
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3 Global Marketing Strategies
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4 International Marketing Communication
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5 International Product and Pricing Strategies
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6 Introduction to International Marketing Free Preview
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7 Legal and Ethical Considerations in International Marketing
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8 Market Research in International Marketing
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Past examination papers for this unit are being compiled.
1 Branding and Brand Management
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2 Consumer Behavior
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3 Digital Marketing
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4 Market Research and Analysis
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5 Marketing Ethics and Social Responsibility
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6 Marketing Mix (4Ps)
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7 Overview of Marketing Free Preview
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8 Segmentation, Targeting, and Positioning
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Past examination papers for this unit are being compiled.
1 Competitive Analysis
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2 Data Analysis in Market Research
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3 Data Collection Methods
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4 Introduction to Market Research Free Preview
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5 Market Research Ethics
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6 Market Research Report Writing
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7 Market Segmentation
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8 Market Trends and Forecasting
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9 Sampling Techniques
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10 Types of Market Research
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Past examination papers for this unit are being compiled.
1 Competitive Analysis
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2 Digital Marketing Strategies
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3 Introduction to Marketing Strategy Free Preview
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4 Market Analysis and Segmentation
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5 Marketing Metrics and Analytics
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6 Marketing Mix (4Ps and 7Ps)
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7 Positioning and Differentiation
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8 SWOT Analysis in Marketing Strategy
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9 Target Market Selection
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Past examination papers for this unit are being compiled.
1 Consumer Behavior in Retail
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2 Customer Relationship Management (CRM) in Retail
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3 Data Analytics in Retail Marketing
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4 Ethical and Sustainable Retail Marketing Practices
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5 Introduction to Retail Marketing Free Preview
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6 Omni-channel Retailing
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7 Retail Marketing Mix
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8 Retail Merchandising
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Past examination papers for this unit are being compiled.
1 Customer Relationship Management (CRM)
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2 Introduction to Sales Management Free Preview
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3 Sales Ethics and Legal Considerations
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4 Sales Forecasting and Budgeting
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5 Sales Negotiation and Closing Techniques
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6 Sales Performance Evaluation and Metrics
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7 Sales Planning and Strategy
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8 Sales Team Organization and Structure
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9 Sales Technology and Automation
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10 Sales Training and Development
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.

Curriculum Architecture

This program is structured into comprehensive academic units combining theoretical foundations, analytical research, practical tutorials, and continuous assessments. Each unit is mapped to key learning outcomes aligned with higher education qualification frameworks.

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Career & Professional Trajectories

Graduates of Bachelor of Commerce in Marketing are qualified for diverse professional opportunities across industry, public service, corporate consulting, research institutions, international organizations, and postgraduate specialization.

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