Digital Marketing - Introduction To Marketing | Lecture Notes - YNetStudyHub
Introduction To Marketing

Digital Marketing

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This topic will introduce students to the world of digital marketing, including social media marketing, content marketing, email marketing, SEO, and PPC advertising, and how these channels are used to reach and engage customers online.

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Unit Syllabus 8 Topics
1
Overview of Marketing
Marketing Mix (4Ps)
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Market Research and Analysis
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Consumer Behavior
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Segmentation, Targeting, and Positioning
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Branding and Brand Management
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Digital Marketing
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Marketing Ethics and Social Responsibility
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