Competitive Analysis - Marketing Strategy | Lecture Notes - YNetStudyHub
Marketing Strategy

Competitive Analysis

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Understand the importance of analyzing competitors in the market. Learn how to identify competitors, evaluate their strengths and weaknesses, and use this information to develop a competitive advantage.

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Unit Syllabus 9 Topics
1
Introduction to Marketing Strategy
Market Analysis and Segmentation
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Competitive Analysis
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SWOT Analysis in Marketing Strategy
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Target Market Selection
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Positioning and Differentiation
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Marketing Mix (4Ps and 7Ps)
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Digital Marketing Strategies
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Marketing Metrics and Analytics
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