Retail Merchandising - Retail Marketing | Lecture Notes - YNetStudyHub
Retail Marketing

Retail Merchandising

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This topic focuses on retail merchandising strategies, including product placement, visual merchandising techniques, store layout design, and seasonal promotions to drive sales and enhance the overall shopping experience.

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Unit Syllabus 8 Topics
1
Introduction to Retail Marketing
Consumer Behavior in Retail
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Retail Marketing Mix
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Omni-channel Retailing
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Customer Relationship Management (CRM) in Retail
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Retail Merchandising
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Data Analytics in Retail Marketing
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Ethical and Sustainable Retail Marketing Practices
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