Pay-Per-Click Advertising (PPC) - Digital Marketing | Lecture Notes - YNetStudyHub
Digital Marketing

Pay-Per-Click Advertising (PPC)

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Explore the basics of PPC advertising, including setting up campaigns, keyword targeting, ad copywriting, bid management, and measuring performance using platforms like Google Ads.

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Unit Syllabus 10 Topics
1
Introduction to Digital Marketing
Website Optimization
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Social Media Marketing
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Email Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click Advertising (PPC)
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Content Marketing
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Analytics and Data Analysis
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Mobile Marketing
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Influencer Marketing
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Unit Resources
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