Search Engine Optimization (SEO) - Digital Marketing | Lecture Notes - YNetStudyHub
Digital Marketing

Search Engine Optimization (SEO)

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Learn the principles of SEO, including keyword research, on-page optimization, link building, and technical SEO, to improve website visibility and organic traffic.

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Search Engine Optimization (SEO) Introduction to SEO: SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Key Components of SEO: On-Page SEO: Involves optimizing individual web pages to rank higher and earn more relevant traffic. Off-Page SEO: Focuses on improving the authority of your domain through acquiring backlink...…

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Unit Syllabus 10 Topics
1
Introduction to Digital Marketing
Website Optimization
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Social Media Marketing
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Email Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click Advertising (PPC)
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Content Marketing
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Analytics and Data Analysis
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Mobile Marketing
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Influencer Marketing
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