Marketing Ethics and Social Responsibility

15 mins read 0 words Topic 8 of 8

Students will explore ethical issues in marketing, such as deceptive advertising, pricing strategies, and the importance of corporate social responsibility in building trust with customers and the community.

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Overview of Marketing

Marketing Mix (4Ps)

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Market Research and Analysis

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Consumer Behavior

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Segmentation, Targeting, and Positioning

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Branding and Brand Management

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Digital Marketing

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Marketing Ethics and Social Responsibility

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