Digital Marketing Strategies - Marketing Strategy | Lecture Notes - YNetStudyHub
Marketing Strategy

Digital Marketing Strategies

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Explore the role of digital marketing in modern marketing strategies. Learn about various digital marketing channels, such as social media, content marketing, SEO, and email marketing, and how to integrate them into a comprehensive marketing strategy.

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Unit Syllabus 9 Topics
1
Introduction to Marketing Strategy
Market Analysis and Segmentation
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Competitive Analysis
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SWOT Analysis in Marketing Strategy
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Target Market Selection
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Positioning and Differentiation
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Marketing Mix (4Ps and 7Ps)
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Digital Marketing Strategies
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Marketing Metrics and Analytics
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