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Bachelor of Commerce in Marketing
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Course Outline
10 sections
1. Introduction to Marketing
80 mins
8 topics
Overview of Marketing
Marketing Mix (4Ps)
Market Research and Analysis
Consumer Behavior
Segmentation, Targeting, and Positioning
2. Consumer Behavior
100 mins
10 topics
Introduction to Consumer Behavior
Cultural Influences on Consumer Behavior
Psychological Factors in Consumer Behavior
Social Influences on Consumer Behavior
Decision-Making Process
3. Market Research
100 mins
10 topics
Introduction to Market Research
Types of Market Research
Data Collection Methods
Sampling Techniques
Data Analysis in Market Research
4. Advertising and Promotion
80 mins
8 topics
Introduction to Advertising and Promotion
Advertising Objectives and Strategies
Advertising Media Channels
Creative Strategies in Advertising
Promotional Mix
5. Brand Management
80 mins
8 topics
Introduction to Brand Management
Brand Identity and Brand Image
Brand Positioning and Differentiation
Building Brand Equity
Brand Communication Strategies
6. Digital Marketing
100 mins
10 topics
Introduction to Digital Marketing
Website Optimization
Social Media Marketing
Email Marketing
Search Engine Optimization (SEO)
7. Sales Management
100 mins
10 topics
Introduction to Sales Management
Sales Planning and Strategy
Sales Forecasting and Budgeting
Sales Team Organization and Structure
Sales Training and Development
8. Retail Marketing
80 mins
8 topics
Introduction to Retail Marketing
Consumer Behavior in Retail
Retail Marketing Mix
Omni-channel Retailing
Customer Relationship Management (CRM) in Retail
9. International Marketing
80 mins
8 topics
Introduction to International Marketing
Market Research in International Marketing
Entry Modes in International Marketing
Global Marketing Strategies
International Product and Pricing Strategies
10. Marketing Strategy
90 mins
9 topics
Introduction to Marketing Strategy
Market Analysis and Segmentation
Competitive Analysis
SWOT Analysis in Marketing Strategy
Target Market Selection