Introduction to International Marketing - International Marketing | Lecture Notes - YNetStudyHub
International Marketing

Introduction to International Marketing

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This topic will cover the basics of international marketing, including the differences between domestic and international marketing, the importance of international markets, and the challenges faced by companies when entering foreign markets.

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Unit Syllabus 8 Topics
Introduction to International Marketing
Market Research in International Marketing
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Entry Modes in International Marketing
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Global Marketing Strategies
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International Product and Pricing Strategies
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Distribution Channels in International Marketing
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International Marketing Communication
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Legal and Ethical Considerations in International Marketing
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