Ethical and Legal Considerations in Advertising - Advertising And Promotion | Lecture Notes - YNetStudyHub
Advertising And Promotion

Ethical and Legal Considerations in Advertising

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This topic will address the ethical and legal issues that arise in advertising and promotion, such as truth in advertising, deceptive practices, targeting vulnerable populations, and complying with regulations and industry standards.

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Unit Syllabus 8 Topics
1
Introduction to Advertising and Promotion
Advertising Objectives and Strategies
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Advertising Media Channels
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Creative Strategies in Advertising
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Promotional Mix
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Consumer Behavior and Advertising
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Ethical and Legal Considerations in Advertising
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Measuring Advertising Effectiveness
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