Master of Science in Marketing Master of Science in Marketing
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Course Units 10

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Brand Communication Strategies Generate Notes
Brand Extensions and Co-branding Generate Notes
Brand Identity and Brand Image Generate Notes
Brand Positioning and Differentiation Generate Notes
Building Brand Equity Generate Notes
Introduction to Brand Management Generate Notes
Managing Brand Crises Generate Notes
Measuring Brand Performance Generate Notes
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Consumer Behavior Research Methods Generate Notes
Consumer Ethics and Social Responsibility Generate Notes
Consumer Segmentation and Targeting Generate Notes
Cross-Cultural Consumer Behavior Generate Notes
Cultural Influences on Consumer Behavior Generate Notes
Decision-Making Process Generate Notes
Introduction to Consumer Behavior Generate Notes
Psychological Factors in Consumer Behavior Generate Notes
Social Influences on Consumer Behavior Generate Notes
The Role of Emotions in Consumer Behavior Generate Notes
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Content Marketing Generate Notes
Data Analytics and Measurement Generate Notes
Email Marketing Generate Notes
Influencer Marketing Generate Notes
Introduction to Digital Marketing Generate Notes
Mobile Marketing Generate Notes
Pay-Per-Click Advertising (PPC) Generate Notes
Search Engine Optimization (SEO) Generate Notes
Social Media Marketing Generate Notes
Understanding Target Audience Generate Notes
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Distribution Channels in International Marketing Generate Notes
Entry Modes in International Marketing Generate Notes
Global Marketing Strategies Generate Notes
International Marketing Communication Generate Notes
International Product and Pricing Strategies Generate Notes
Introduction to International Marketing Generate Notes
Legal and Ethical Considerations in International Marketing Generate Notes
Market Research in International Marketing Generate Notes
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Competitive Analysis Generate Notes
Data Analysis and Interpretation Generate Notes
Data Collection Methods in Market Research Generate Notes
Introduction to Market Research Generate Notes
Market Research Objectives and Planning Generate Notes
Market Segmentation and Targeting Generate Notes
Market Trends and Forecasting Generate Notes
Reporting and Presenting Market Research Findings Generate Notes
Sampling Techniques in Market Research Generate Notes
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A/B Testing and Experimentation Generate Notes
Customer Segmentation and Targeting Generate Notes
Data Collection and Management in Marketing Analytics Generate Notes
Ethical Considerations in Marketing Analytics Generate Notes
Introduction to Marketing Analytics Generate Notes
Marketing Attribution Modeling Generate Notes
Marketing Dashboards and Reporting Generate Notes
Marketing Metrics and KPIs Generate Notes
Predictive Analytics in Marketing Generate Notes

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