Master of Science in Marketing | Units, Syllabus & Study Materials - YNetStudyHub
Masters Degree

Master of Science in Marketing Verified Syllabus

Master Master of Science in Marketing with structured academic semester units, topic lecture notes, past examinations, CATs, and interactive 24/7 AI tutor support on YNetStudyHub.

10 Semester Units 90 Curriculum Topics 2 Years Commission for University Education (CUE) Aligned 24/7 AI Tutor Enabled
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10 Units
90 Syllabus Topics
2 Years Duration
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Course Units & Curriculum 10 Units

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Brand Management
8 Topics
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1 Brand Communication Strategies
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2 Brand Extensions and Co-branding
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3 Brand Identity and Brand Image
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4 Brand Positioning and Differentiation
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5 Building Brand Equity
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6 Introduction to Brand Management Free Preview
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7 Managing Brand Crises
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8 Measuring Brand Performance
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Past examination papers for this unit are being compiled.
1 Consumer Behavior Research Methods
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2 Consumer Ethics and Social Responsibility
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3 Consumer Segmentation and Targeting
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4 Cross-Cultural Consumer Behavior
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5 Cultural Influences on Consumer Behavior
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6 Decision-Making Process
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7 Introduction to Consumer Behavior Free Preview
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8 Psychological Factors in Consumer Behavior
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9 Social Influences on Consumer Behavior
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10 The Role of Emotions in Consumer Behavior
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Past examination papers for this unit are being compiled.
1 Content Marketing
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2 Data Analytics and Measurement
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3 Email Marketing
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4 Influencer Marketing
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5 Introduction to Digital Marketing Free Preview
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6 Mobile Marketing
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7 Pay-Per-Click Advertising (PPC)
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8 Search Engine Optimization (SEO)
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9 Social Media Marketing
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10 Understanding Target Audience
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Past examination papers for this unit are being compiled.
1 Distribution Channels in International Marketing
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2 Entry Modes in International Marketing
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3 Global Marketing Strategies
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4 International Marketing Communication
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5 International Product and Pricing Strategies
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6 Introduction to International Marketing Free Preview
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7 Legal and Ethical Considerations in International Marketing
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8 Market Research in International Marketing
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Past examination papers for this unit are being compiled.
1 Competitive Analysis
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2 Data Analysis and Interpretation
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3 Data Collection Methods in Market Research
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4 Introduction to Market Research Free Preview
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5 Market Research Objectives and Planning
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6 Market Segmentation and Targeting
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7 Market Trends and Forecasting
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8 Reporting and Presenting Market Research Findings
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9 Sampling Techniques in Market Research
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Past examination papers for this unit are being compiled.
1 A/B Testing and Experimentation
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2 Customer Segmentation and Targeting
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3 Data Collection and Management in Marketing Analytics
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4 Ethical Considerations in Marketing Analytics
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5 Introduction to Marketing Analytics Free Preview
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6 Marketing Attribution Modeling
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7 Marketing Dashboards and Reporting
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8 Marketing Metrics and KPIs
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9 Predictive Analytics in Marketing
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Advertising Strategies
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2 Content Marketing
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3 Digital Marketing and Social Media
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4 Direct Marketing and Personal Selling
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5 Integrated Marketing Communications (IMC)
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6 Introduction to Marketing Communications Free Preview
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7 Marketing Communication Planning
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8 Public Relations and Brand Reputation
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Consumer Behavior
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2 Distribution Channels and Logistics
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3 Ethical and Social Responsibility in Marketing
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4 Introduction to Marketing Free Preview
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5 Market Segmentation and Targeting
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6 Marketing Environment Analysis
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7 Marketing Research and Analytics
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8 Pricing Strategies
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9 Product and Brand Management
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10 Promotion and Marketing Communication
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Past examination papers for this unit are being compiled.
1 Concept Generation and Evaluation
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2 Cross-functional Collaboration in Product Development
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3 Design Thinking and Prototyping
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4 Introduction to Product Development Free Preview
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5 Launch Strategies and Product Lifecycle Management
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6 Market Research and Opportunity Identification
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7 Risk Management in Product Development
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8 Sustainable Product Development
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9 Technology and Innovation in Product Development
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management and Building Brand Equity
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2 Competitive Analysis and Positioning
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3 Digital Marketing Strategies
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4 Introduction to Strategic Marketing Management Free Preview
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5 Market Analysis and Segmentation
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6 Marketing Communication and Integrated Marketing Campaigns
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7 Marketing Metrics and Performance Measurement
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8 Marketing Mix (4Ps) and Extended Marketing Mix (7Ps)
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9 Strategic Planning in Marketing
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.

Curriculum Architecture

This program is structured into comprehensive academic units combining theoretical foundations, analytical research, practical tutorials, and continuous assessments. Each unit is mapped to key learning outcomes aligned with higher education qualification frameworks.

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Career & Professional Trajectories

Graduates of Master of Science in Marketing are qualified for diverse professional opportunities across industry, public service, corporate consulting, research institutions, international organizations, and postgraduate specialization.

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