Integrated Marketing Communications (IMC) - Marketing Communications | Lecture Notes - YNetStudyHub
Marketing Communications

Integrated Marketing Communications (IMC)

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Explore the concept of IMC, its benefits, and how organizations can create cohesive and consistent messaging across various communication channels.

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Unit Syllabus 8 Topics
1
Introduction to Marketing Communications
Integrated Marketing Communications (IMC)
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Advertising Strategies
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Public Relations and Brand Reputation
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Digital Marketing and Social Media
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Content Marketing
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Direct Marketing and Personal Selling
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Marketing Communication Planning
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises