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Strategic Marketing Management

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Topics 9

Introduction to Strategic Marketing Management
Understanding the concept of strategic marketing management, its importance in achieving o...
Market Analysis and Segmentation
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Marketing Mix (4Ps) and Extended Marketing Mix (7Ps)
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Competitive Analysis and Positioning
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Strategic Planning in Marketing
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Brand Management and Building Brand Equity
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Marketing Communication and Integrated Marketing Campaigns
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Digital Marketing Strategies
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Marketing Metrics and Performance Measurement
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KSh 20
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