Data Collection and Management in Marketing Analytics - Marketing Analytics | Lecture Notes - YNetStudyHub
Marketing Analytics

Data Collection and Management in Marketing Analytics

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Unit Syllabus 9 Topics
1
Introduction to Marketing Analytics
Data Collection and Management in Marketing Analytics
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Marketing Metrics and KPIs
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Customer Segmentation and Targeting
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Predictive Analytics in Marketing
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Marketing Attribution Modeling
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A/B Testing and Experimentation
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Marketing Dashboards and Reporting
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Ethical Considerations in Marketing Analytics
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises