Analyzing the components of the traditional marketing mix (product, price, place, promotion) as well as the extended marketing mix (people, process, physical evidence) and their relevance in strategic marketing planning.
Marketing Mix (4Ps) Product: Refers to the goods or services a company offers to meet the needs and wants of customers. Includes decisions on product features, design, quality, branding, packaging, and more. Price: Involves setting a price that customers are willing to pay while ensuring profitability for the company. Factors to consider include pricing strategy, discounts, payment terms, a...…
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