Concept Generation and Evaluation - Product Development And Innovation | Lecture Notes - YNetStudyHub
Product Development And Innovation

Concept Generation and Evaluation

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Techniques and strategies for generating innovative product concepts, evaluating their feasibility, market potential, and alignment with business goals.

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Unit Syllabus 9 Topics
1
Introduction to Product Development
Market Research and Opportunity Identification
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Concept Generation and Evaluation
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Design Thinking and Prototyping
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Cross-functional Collaboration in Product Development
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Technology and Innovation in Product Development
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Sustainable Product Development
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Launch Strategies and Product Lifecycle Management
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Risk Management in Product Development
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises