Ethical and Social Responsibility in Marketing - Principles Of Marketing | Lecture Notes - YNetStudyHub
Principles Of Marketing

Ethical and Social Responsibility in Marketing

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Examining the ethical considerations and social responsibilities that marketers face in their interactions with customers, stakeholders, and the broader society.

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Unit Syllabus 10 Topics
1
Introduction to Marketing
Marketing Environment Analysis
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Market Segmentation and Targeting
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Consumer Behavior
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Product and Brand Management
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Pricing Strategies
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Promotion and Marketing Communication
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Distribution Channels and Logistics
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Marketing Research and Analytics
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Ethical and Social Responsibility in Marketing
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