Search Engine Optimization (SEO) - Digital Marketing Strategies | Lecture Notes - YNetStudyHub
Digital Marketing Strategies

Search Engine Optimization (SEO)

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Understanding the principles of SEO to optimize website visibility in search engine results pages through on-page and off-page strategies.

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Unit Syllabus 10 Topics
1
Introduction to Digital Marketing
Understanding Target Audience
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Content Marketing
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Search Engine Optimization (SEO)
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Pay-Per-Click Advertising (PPC)
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Social Media Marketing
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Email Marketing
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Data Analytics and Measurement
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Mobile Marketing
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Influencer Marketing
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Unit Resources
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