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Master of Science in Marketing
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Course Outline
10 sections
1. Principles of Marketing
100 mins
10 topics
Introduction to Marketing
Marketing Environment Analysis
Market Segmentation and Targeting
Consumer Behavior
Product and Brand Management
2. Consumer Behavior
100 mins
10 topics
Introduction to Consumer Behavior
Cultural Influences on Consumer Behavior
Psychological Factors in Consumer Behavior
Social Influences on Consumer Behavior
Decision-Making Process
3. Brand Management
80 mins
8 topics
Introduction to Brand Management
Brand Identity and Brand Image
Brand Positioning and Differentiation
Building Brand Equity
Brand Communication Strategies
4. International Marketing
80 mins
8 topics
Introduction to International Marketing
Market Research in International Marketing
Entry Modes in International Marketing
Global Marketing Strategies
International Product and Pricing Strategies
5. Market Research and Analysis
90 mins
9 topics
Introduction to Market Research
Market Research Objectives and Planning
Data Collection Methods in Market Research
Sampling Techniques in Market Research
Data Analysis and Interpretation
6. Marketing Analytics
90 mins
9 topics
Introduction to Marketing Analytics
Data Collection and Management in Marketing Analytics
Marketing Metrics and KPIs
Customer Segmentation and Targeting
Predictive Analytics in Marketing
7. Digital Marketing Strategies
100 mins
10 topics
Introduction to Digital Marketing
Understanding Target Audience
Content Marketing
Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
8. Marketing Communications
80 mins
8 topics
Introduction to Marketing Communications
Integrated Marketing Communications (IMC)
Advertising Strategies
Public Relations and Brand Reputation
Digital Marketing and Social Media
9. Product Development and Innovation
90 mins
9 topics
Introduction to Product Development
Market Research and Opportunity Identification
Concept Generation and Evaluation
Design Thinking and Prototyping
Cross-functional Collaboration in Product Development
10. Strategic Marketing Management
90 mins
9 topics
Introduction to Strategic Marketing Management
Market Analysis and Segmentation
Marketing Mix (4Ps) and Extended Marketing Mix (7Ps)
Competitive Analysis and Positioning
Strategic Planning in Marketing