Competitive Analysis - Market Research And Analysis | Lecture Notes - YNetStudyHub
Market Research And Analysis

Competitive Analysis

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Explore the importance of competitive analysis in market research, learn how to identify key competitors, analyze their strengths and weaknesses, and use this information to refine marketing strategies.

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Unit Syllabus 9 Topics
1
Introduction to Market Research
Market Research Objectives and Planning
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Data Collection Methods in Market Research
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Sampling Techniques in Market Research
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Data Analysis and Interpretation
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Market Segmentation and Targeting
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Competitive Analysis
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Market Trends and Forecasting
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Reporting and Presenting Market Research Findings
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Unit Resources
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