Launch Strategies and Product Lifecycle Management - Product Development And Innovation | Lecture Notes - YNetStudyHub
Product Development And Innovation

Launch Strategies and Product Lifecycle Management

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Strategies for successful product launch, including pricing, distribution, and marketing tactics. Understanding the concept of product lifecycle management and the importance of ongoing product updates and improvements.

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Unit Syllabus 9 Topics
1
Introduction to Product Development
Market Research and Opportunity Identification
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Concept Generation and Evaluation
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Design Thinking and Prototyping
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Cross-functional Collaboration in Product Development
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Technology and Innovation in Product Development
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Sustainable Product Development
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Launch Strategies and Product Lifecycle Management
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Risk Management in Product Development
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Unit Resources
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