Marketing Mix (4Ps) - Introduction To Marketing | Lecture Notes - YNetStudyHub
Introduction To Marketing

Marketing Mix (4Ps)

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Students will learn about the marketing mix, which includes Product, Price, Place, and Promotion, and how these elements are combined to create a successful marketing strategy.

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Unit Syllabus 8 Topics
1
Overview of Marketing
Marketing Mix (4Ps)
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Market Research and Analysis
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Consumer Behavior
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Segmentation, Targeting, and Positioning
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Branding and Brand Management
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Digital Marketing
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Marketing Ethics and Social Responsibility
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