CRM Technology and Tools - Customer Relationship Management | Lecture Notes - YNetStudyHub
Customer Relationship Management

CRM Technology and Tools

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An examination of the technology and tools available for implementing CRM, including CRM software, automation systems, customer databases, and analytics tools.

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Unit Syllabus 9 Topics
1
Introduction to Customer Relationship Management
CRM Strategies and Models
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CRM Technology and Tools
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Customer Data Management
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Customer Segmentation and Targeting
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Customer Loyalty Programs
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Managing Customer Feedback and Complaints
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Omni-channel Customer Experience
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CRM Metrics and Performance Evaluation
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Unit Resources
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