Search Engine Optimization (SEO) - Digital Marketing Fundamentals | Lecture Notes - YNetStudyHub
Digital Marketing Fundamentals

Search Engine Optimization (SEO)

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Explore the principles of SEO, keyword research, on-page optimization, off-page optimization, link building, and best practices to improve website visibility and organic search rankings.

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Unit Syllabus 10 Topics
1
Introduction to Digital Marketing
Digital Marketing Channels
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Understanding the Buyer's Journey
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Creating a Digital Marketing Strategy
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Search Engine Optimization (SEO)
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Social Media Marketing
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Email Marketing
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Content Marketing
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Paid Advertising (PPC)
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Analytics and Reporting
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Unit Resources
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