Consumer Privacy and Data Protection - Sales And Marketing Ethics | Lecture Notes - YNetStudyHub
Sales And Marketing Ethics

Consumer Privacy and Data Protection

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Discussing the ethical considerations related to consumer privacy, data protection, and the responsible collection and use of customer data in sales and marketing activities.

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Unit Syllabus 9 Topics
1
Introduction to Sales and Marketing Ethics
Ethical Principles in Sales and Marketing
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Ethical Issues in Advertising
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Consumer Privacy and Data Protection
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Ethical Selling Practices
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Social Responsibility in Marketing
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Ethical Decision-Making in Sales and Marketing
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Compliance and Regulatory Considerations
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Ethical Leadership in Sales and Marketing
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises