Customer Data Management - Customer Relationship Management | Lecture Notes - YNetStudyHub
Customer Relationship Management

Customer Data Management

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Understanding the role of customer data in CRM, how to collect, analyze, and utilize customer data to personalize interactions, anticipate needs, and improve customer engagement.

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Unit Syllabus 9 Topics
1
Introduction to Customer Relationship Management
CRM Strategies and Models
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CRM Technology and Tools
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Customer Data Management
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Customer Segmentation and Targeting
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Customer Loyalty Programs
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Managing Customer Feedback and Complaints
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Omni-channel Customer Experience
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CRM Metrics and Performance Evaluation
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Unit Resources
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