Analytics and Reporting - Digital Marketing Fundamentals | Lecture Notes - YNetStudyHub
Digital Marketing Fundamentals

Analytics and Reporting

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Explore the importance of data analytics in digital marketing, key metrics to track, tools for data analysis, interpreting results, making data-driven decisions, and continuous optimization of campaigns.

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Unit Syllabus 10 Topics
1
Introduction to Digital Marketing
Digital Marketing Channels
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Understanding the Buyer's Journey
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Creating a Digital Marketing Strategy
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Search Engine Optimization (SEO)
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Social Media Marketing
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Email Marketing
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Content Marketing
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Paid Advertising (PPC)
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Analytics and Reporting
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