AI Mode
Certificate in Sales and Marketing
Select a unit, preview the smart outline, then start an interactive AI classroom walkthrough.
Classroom Flow
1
Choose a unit
Pick what you want to learn now.
2
AI guides the lesson
Step-by-step explanations with checkpoints.
3
Raise hand for questions
Ask anytime, get clarification, continue learning.
Course Outline
10 sections
1. Consumer Behavior
100 mins
10 topics
Introduction to Consumer Behavior
Cultural Influences on Consumer Behavior
Psychological Factors in Consumer Behavior
Social Influences on Consumer Behavior
Decision-Making Process
2. Market Research and Analysis
90 mins
9 topics
Introduction to Market Research
Market Research Objectives and Planning
Data Collection Methods in Market Research
Sampling Techniques in Market Research
Data Analysis and Interpretation
3. Introduction to Sales and Marketing
100 mins
10 topics
Overview of Sales and Marketing
Sales Strategies
Marketing Mix
Consumer Behavior
Market Research
4. Product Development and Management
100 mins
10 topics
Introduction to Product Development and Management
Market Research and Analysis
Idea Generation and Concept Development
Product Design and Prototyping
Product Testing and Validation
5. Sales Techniques and Strategies
100 mins
10 topics
Understanding Customer Needs
Building Trust and Rapport
Effective Communication Skills
Product Knowledge and Features
Handling Objections
6. Digital Marketing Fundamentals
100 mins
10 topics
Introduction to Digital Marketing
Digital Marketing Channels
Understanding the Buyer's Journey
Creating a Digital Marketing Strategy
Search Engine Optimization (SEO)
7. Advertising and Promotions
90 mins
9 topics
Role of Advertising in Marketing
Types of Advertising
Advertising Campaign Planning
Advertising Creative Strategies
Legal and Ethical Issues in Advertising
8. Sales Negotiation Skills
80 mins
8 topics
Understanding the Sales Negotiation Process
Building Rapport and Trust with Customers
Effective Communication Strategies in Sales Negotiations
Handling Objections and Overcoming Resistance
Negotiation Tactics and Strategies
9. Customer Relationship Management
90 mins
9 topics
Introduction to Customer Relationship Management
CRM Strategies and Models
CRM Technology and Tools
Customer Data Management
Customer Segmentation and Targeting
10. Sales and Marketing Ethics
90 mins
9 topics
Introduction to Sales and Marketing Ethics
Ethical Principles in Sales and Marketing
Ethical Issues in Advertising
Consumer Privacy and Data Protection
Ethical Selling Practices