Marketing Management | Units, Syllabus & Study Materials - YNetStudyHub
Diploma (TVET Level 5)

Marketing Management Verified Syllabus

Master Marketing Management with structured academic semester units, topic lecture notes, past examinations, CATs, and interactive 24/7 AI tutor support on YNetStudyHub.

8 Semester Units 71 Curriculum Topics TVET Level 5 CDACC / KNEC Aligned 24/7 AI Tutor Enabled
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8 Units
71 Syllabus Topics
4 Years Duration
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Course Units & Curriculum 8 Units

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Introduction To Marketing Management
LV-ID-642830 10 Topics
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1 Digital Marketing and Social Media Strategies
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2 Distribution Channels and Supply Chain Management
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3 Marketing Concepts and Approaches
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4 Marketing Ethics and Social Responsibility
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5 Marketing Planning and Strategy Development
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6 Marketing Research and Analysis
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7 Pricing Strategies and Revenue Management
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8 Product Development and Management
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9 Promotional Mix and Integrated Marketing Communications
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10 The Role of Marketing in Business Free Preview
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Past examination papers for this unit are being compiled.
1 Brand Management and Brand Equity
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2 Customer Relationship Management (CRM)
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3 Digital Marketing Strategies
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4 Global Marketing and International Expansion
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5 Innovation in Marketing
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6 Marketing Analytics and Decision Making
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7 Marketing Ethics and Social Responsibility
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8 Strategic Marketing Planning Free Preview
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management
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2 Consumer Behavior
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3 Market Segmentation and Targeting
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4 Marketing Ethics and Social Responsibility
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5 Marketing Mix: Place (Distribution)
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6 Marketing Mix: Price
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7 Marketing Mix: Product Free Preview
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8 Marketing Mix: Promotion
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9 Marketing Planning and Strategy
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10 Marketing Research
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Customer Relationship Management (CRM)
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2 Distribution Channel Management
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3 Market Segmentation Strategies Free Preview
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4 Marketing Ethics and Social Responsibility
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5 Pricing Strategies and Value Proposition
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6 Product Positioning and Branding
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7 Promotional Campaigns and Integrated Marketing Communications
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Branding and Positioning
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2 Digital Marketing and Social Media
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3 Ethical and Sustainable Marketing Practices
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4 Introduction to Marketing Management Free Preview
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5 Market Segmentation and Targeting
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6 Marketing Environment Analysis
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7 Marketing Metrics and Performance Measurement
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8 Marketing Mix (4Ps)
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9 Marketing Research and Consumer Behavior
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10 Marketing Strategies and Planning
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management
Read Notes
2 Digital Marketing
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3 Distribution Channels
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4 Market Segmentation Free Preview
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5 Marketing Analytics
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6 Pricing Strategies
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7 Product Development and Innovation
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8 Promotional Mix
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Crisis Management in Marketing
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2 Developing Marketing Strategies
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3 Ethical Considerations in Marketing Problem-Solving
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4 Implementation and Evaluation of Marketing Solutions
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5 Innovation and Creativity in Marketing Solutions
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6 Market Research and Analysis
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7 SWOT Analysis in Marketing
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8 Understanding Marketing Problems Free Preview
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.
1 Brand Management
Read Notes
2 Customer Relationship Management (CRM)
Read Notes
3 Digital Marketing Strategies
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4 International Marketing Strategies
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5 Introduction to Marketing Management Free Preview
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6 Market Segmentation
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7 Marketing Analytics
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8 Marketing Mix (4Ps)
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9 Marketing Research Methods
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10 SWOT Analysis in Marketing
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No standalone PDF materials uploaded yet. Use the Topics & Lecture Notes tab above to read notes for each topic.
Past examination papers for this unit are being compiled.

Curriculum Architecture

This program is structured into comprehensive academic units combining theoretical foundations, analytical research, practical tutorials, and continuous assessments. Each unit is mapped to key learning outcomes aligned with higher education qualification frameworks.

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Career & Professional Trajectories

Graduates of Marketing Management are qualified for diverse professional opportunities across industry, public service, corporate consulting, research institutions, international organizations, and postgraduate specialization.

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