Marketing Research and Consumer Behavior - Marketing Management: Core Concepts | Lecture Notes - YNetStudyHub
Marketing Management: Core Concepts

Marketing Research and Consumer Behavior

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This topic will explore the importance of market research in understanding consumer behavior, preferences, and buying patterns to make informed marketing decisions.

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Marketing Research and Consumer Behavior Introduction to Marketing Research: Marketing research involves gathering, analyzing, and interpreting information about a market, product, or service. It helps businesses understand consumer preferences, market trends, and competitive landscape. Purpose of Marketing Research: To identify market opportunities and potential threats. To guide product d...…

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Environment Analysis
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Market Segmentation and Targeting
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Marketing Mix (4Ps)
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Branding and Positioning
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Marketing Research and Consumer Behavior
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Marketing Strategies and Planning
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Digital Marketing and Social Media
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Marketing Metrics and Performance Measurement
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Ethical and Sustainable Marketing Practices
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