Pricing Strategies and Revenue Management - Introduction To Marketing Management | Lecture Notes - YNetStudyHub
Introduction To Marketing Management

Pricing Strategies and Revenue Management

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Examine different pricing strategies, pricing models, factors influencing pricing decisions, and revenue management techniques to optimize pricing and maximize profitability.

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Unit Syllabus 10 Topics
1
The Role of Marketing in Business
Marketing Concepts and Approaches
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Marketing Research and Analysis
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Marketing Planning and Strategy Development
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Product Development and Management
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Pricing Strategies and Revenue Management
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Promotional Mix and Integrated Marketing Communications
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Distribution Channels and Supply Chain Management
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Digital Marketing and Social Media Strategies
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Marketing Ethics and Social Responsibility
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