Pricing Strategies and Value Proposition - Marketing Management: Case Studies | Lecture Notes - YNetStudyHub
Marketing Management: Case Studies

Pricing Strategies and Value Proposition

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Analyze various pricing strategies employed by businesses to determine the optimal price for their products or services while delivering a compelling value proposition to customers.

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Unit Syllabus 7 Topics
1
Market Segmentation Strategies
Product Positioning and Branding
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Pricing Strategies and Value Proposition
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Promotional Campaigns and Integrated Marketing Communications
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Distribution Channel Management
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Customer Relationship Management (CRM)
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Marketing Ethics and Social Responsibility
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