Marketing Analytics - Marketing Management: Tools And Techniques | Lecture Notes - YNetStudyHub
Marketing Management: Tools And Techniques

Marketing Analytics

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Analyzing the role of marketing analytics in measuring the effectiveness of marketing campaigns, evaluating ROI, and making data-driven decisions to optimize marketing efforts.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Research Methods
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SWOT Analysis in Marketing
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Market Segmentation
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Marketing Mix (4Ps)
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Digital Marketing Strategies
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Customer Relationship Management (CRM)
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Marketing Analytics
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Brand Management
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International Marketing Strategies
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