Analyze various promotional tools and techniques used in marketing, such as advertising, sales promotion, public relations, personal selling, and digital marketing.
Marketing Mix: Promotion 1. Definition of Promotion: Promotion is one of the key elements of the marketing mix that focuses on communicating with the target customers about the products or services offered by a company. 2. Objectives of Promotion: Create awareness about the product or service. Inform customers about its features and benefits. Persuade customers to make a purchase. Build brand l...…
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