Innovation in Marketing - Marketing Management: Advanced Topics | Lecture Notes - YNetStudyHub
Marketing Management: Advanced Topics

Innovation in Marketing

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Investigate how companies can foster a culture of innovation in marketing, develop new product concepts, create disruptive marketing campaigns, and leverage emerging technologies to stay ahead of the competition.

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Unit Syllabus 8 Topics
1
Strategic Marketing Planning
Marketing Analytics and Decision Making
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Customer Relationship Management (CRM)
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Brand Management and Brand Equity
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Digital Marketing Strategies
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Global Marketing and International Expansion
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Marketing Ethics and Social Responsibility
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Innovation in Marketing
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