Marketing Research Methods - Marketing Management: Tools And Techniques | Lecture Notes - YNetStudyHub
Marketing Management: Tools And Techniques

Marketing Research Methods

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Exploring the various techniques and tools used in marketing research to gather valuable insights about consumer behavior, market trends, and competitors.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Research Methods
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SWOT Analysis in Marketing
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Market Segmentation
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Marketing Mix (4Ps)
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Digital Marketing Strategies
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Customer Relationship Management (CRM)
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Marketing Analytics
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Brand Management
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International Marketing Strategies
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