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Marketing Management
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Course Outline
8 sections
1. Introduction to Marketing Management
100 mins
10 topics
The Role of Marketing in Business
Marketing Concepts and Approaches
Marketing Research and Analysis
Marketing Planning and Strategy Development
Product Development and Management
2. Marketing Management: Core Concepts
100 mins
10 topics
Introduction to Marketing Management
Marketing Environment Analysis
Market Segmentation and Targeting
Marketing Mix (4Ps)
Branding and Positioning
3. Marketing Management: Practical Applications
80 mins
8 topics
Market Segmentation
Product Development and Innovation
Pricing Strategies
Distribution Channels
Brand Management
4. Marketing Management: Tools and Techniques
100 mins
10 topics
Introduction to Marketing Management
Marketing Research Methods
SWOT Analysis in Marketing
Market Segmentation
Marketing Mix (4Ps)
5. Marketing Management: Case Studies
70 mins
7 topics
Market Segmentation Strategies
Product Positioning and Branding
Pricing Strategies and Value Proposition
Promotional Campaigns and Integrated Marketing Communications
Distribution Channel Management
6. Marketing Management: Problem Solving
80 mins
8 topics
Understanding Marketing Problems
Market Research and Analysis
SWOT Analysis in Marketing
Developing Marketing Strategies
Implementation and Evaluation of Marketing Solutions
7. Marketing Management: Assessment and Revision
100 mins
10 topics
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place (Distribution)
Marketing Mix: Promotion
Market Segmentation and Targeting
8. Marketing Management: Advanced Topics
80 mins
8 topics
Strategic Marketing Planning
Marketing Analytics and Decision Making
Customer Relationship Management (CRM)
Brand Management and Brand Equity
Digital Marketing Strategies