Pricing Strategies - Marketing Management: Practical Applications | Lecture Notes - YNetStudyHub
Marketing Management: Practical Applications

Pricing Strategies

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Analyzing the various approaches to setting prices for products or services, including cost-based pricing, value-based pricing, competitive pricing, and psychological pricing tactics.

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Unit Syllabus 8 Topics
1
Market Segmentation
Product Development and Innovation
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Pricing Strategies
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Distribution Channels
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Brand Management
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Promotional Mix
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Digital Marketing
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Marketing Analytics
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