Digital Marketing - Marketing Management: Practical Applications | Lecture Notes - YNetStudyHub
Marketing Management: Practical Applications

Digital Marketing

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Exploring the role of digital platforms and technologies in marketing, including social media marketing, search engine optimization (SEO), email marketing, content marketing, and online advertising, and how to leverage these tools for effective marketing campaigns.

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Unit Syllabus 8 Topics
1
Market Segmentation
Product Development and Innovation
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Pricing Strategies
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Distribution Channels
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Brand Management
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Promotional Mix
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Digital Marketing
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Marketing Analytics
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