Customer Relationship Management (CRM) - Marketing Management: Case Studies | Lecture Notes - YNetStudyHub
Marketing Management: Case Studies

Customer Relationship Management (CRM)

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Explore the importance of customer relationship management in marketing and how companies use CRM strategies and technologies to build and maintain long-term relationships with customers.

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Customer Relationship Management (CRM) Definition CRM is a strategy that focuses on building and maintaining strong relationships with customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. Key Components Sales Automation: Helps streamline the sales process by tracking leads, managing contacts, and managing o...…

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Unit Syllabus 7 Topics
1
Market Segmentation Strategies
Product Positioning and Branding
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Pricing Strategies and Value Proposition
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Promotional Campaigns and Integrated Marketing Communications
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Distribution Channel Management
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Customer Relationship Management (CRM)
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Marketing Ethics and Social Responsibility
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