Marketing Strategies and Planning - Marketing Management: Core Concepts | Lecture Notes - YNetStudyHub
Marketing Management: Core Concepts

Marketing Strategies and Planning

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This topic will focus on developing marketing strategies aligned with organizational goals, creating marketing plans, and implementing tactics to achieve marketing objectives.

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Unit Syllabus 10 Topics
1
Introduction to Marketing Management
Marketing Environment Analysis
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Market Segmentation and Targeting
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Marketing Mix (4Ps)
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Branding and Positioning
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Marketing Research and Consumer Behavior
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Marketing Strategies and Planning
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Digital Marketing and Social Media
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Marketing Metrics and Performance Measurement
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Ethical and Sustainable Marketing Practices
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