Investigating the different channels through which products are brought to market, such as direct sales, wholesalers, retailers, e-commerce platforms, and the importance of selecting the most suitable distribution channels for reaching target customers.
Distribution Channels 1. Definition: Distribution channels refer to the pathways through which products and services move from the producer to the end-user or consumer. It involves a series of intermediaries such as wholesalers, retailers, and agents who facilitate the movement of goods and services. 2. Types of Distribution Channels: Direct Distribution: In this channel, the producer sells dire...…
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