Marketing Analytics and Decision Making - Marketing Management: Advanced Topics | Lecture Notes - YNetStudyHub
Marketing Management: Advanced Topics

Marketing Analytics and Decision Making

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Explore how marketing analytics tools and techniques can be used to gather, analyze, and interpret data to make informed marketing decisions, optimize campaigns, and measure ROI effectively.

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Unit Syllabus 8 Topics
1
Strategic Marketing Planning
Marketing Analytics and Decision Making
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Customer Relationship Management (CRM)
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Brand Management and Brand Equity
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Digital Marketing Strategies
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Global Marketing and International Expansion
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Marketing Ethics and Social Responsibility
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Innovation in Marketing
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