Marketing Ethics and Social Responsibility - Introduction To Marketing Management | Lecture Notes - YNetStudyHub
Introduction To Marketing Management

Marketing Ethics and Social Responsibility

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Discuss ethical considerations in marketing practices, societal implications of marketing decisions, corporate social responsibility, and sustainable marketing approaches to build trust and long-term relationships with customers.

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Unit Syllabus 10 Topics
1
The Role of Marketing in Business
Marketing Concepts and Approaches
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Marketing Research and Analysis
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Marketing Planning and Strategy Development
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Product Development and Management
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Pricing Strategies and Revenue Management
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Promotional Mix and Integrated Marketing Communications
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Distribution Channels and Supply Chain Management
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Digital Marketing and Social Media Strategies
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Marketing Ethics and Social Responsibility
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Unit Resources
Topic Notes PDF Upgrade Past Papers & CATs Practice Exercises